Ads
Demo dataFunnel
- Impressions31,766
- Link clicks5071.60% of impressions
- Adds to cart489.47% of link clicks
- Checkouts3062.5% of adds to cart
- Purchases1756.7% of checkouts
Efficiency
Cost per purchaseR158.82Break-even R306.44
Break-even ROAS1.74xYour ads are profitable
Cost per clickR5.33
Click-through rate1.60%
Cost per 1,000 viewsR85.00
Store revenue per R1 of adsR8.87
Campaigns
| Campaign | Spend | Purchases | Revenue | ROAS | Cost per purchase | CTR |
|---|---|---|---|---|---|---|
| R1,350 | 10 | R4,674 | 3.46x | R135.00 | 1.67% | |
| R864 | 4 | R1,675 | 1.94x | R216.00 | 1.37% | |
| R486 | 3 | R1,481 | 3.05x | R162.00 | 1.82% |
Best adsProfit
- 1UGC video · UnboxingAdvantage+ Shopping · Advantage+ audience+R1,1685.07x ROAS · R608 spent
- 2Dynamic product adRetargeting · 30 days · Viewed product · 30 days+R3423.77x ROAS · R292 spent
- 3Founder story videoProspecting · Broad · Women · 18–45+R3143.00x ROAS · R432 spent
Worst adsLoss
- 1Reel · Before and afterProspecting · Broad · Interests · Home decor−R1330.40x ROAS · R173 spent
- 2Static · 20% offAdvantage+ Shopping · Advantage+ audience−R841.19x ROAS · R270 spent
- 3Lifestyle imageProspecting · Broad · Women · 18–45−R801.20x ROAS · R259 spent
Ads
| Ad | |||||||
|---|---|---|---|---|---|---|---|
| R608 | 7 | R3,082 | 5.07x | R86.79 | 2.08% | +R1,168 | |
| R473 | 3 | R1,269 | 2.69x | R157.50 | 1.44% | +R259 | |
| R432 | 3 | R1,295 | 3.00x | R144.00 | 1.61% | +R314 | |
| R292 | 2 | R1,100 | 3.77x | R145.80 | 2.01% | +R342 | |
| R270 | 1 | R322 | 1.19x | R270.00 | 1.13% | −R84 | |
| R259 | 1 | R311 | 1.20x | R259.20 | 1.08% | −R80 | |
| R194 | 1 | R381 | 1.96x | R194.40 | 1.53% | +R25 | |
| R173 | 0 | R69 | 0.40x | N/A | 1.23% | −R133 |