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Demo data

Know your numbers.

Use the date selector to explore a reporting period. Open your profile to change the theme.

This is an isolated demo. Changes last for this session and reset on refresh.

How are financial values calculated?

Net revenue includes paid sales and shipping charged, less discounts, separately identified taxes and recorded refunds. Profit deducts recorded COGS, fulfilment, advertising, payment fees and other expenses. Missing costs are labelled as estimates.

How is ROAS different from revenue?

ROAS uses advertising-attributed revenue divided by ad spend. Unknown attribution stays unavailable. It never assumes that all store sales came from ads.